“It’s really important for us to showcase all the types of contributions that are made.”

For all the positive mantra and best intentions, there are still times when you have to call out where something isn’t good enough. O’Donnell isn’t at odds with how to approach that.

“I was invited to attend a Weary Dunlop luncheon for Rugby Australia and I rang Tim North, the Barrister QC who’s on the board of the Rebels and said. ‘I’m happy to come to this lunch but I’m not going to come unless you get a woman speaker.’

“So they changed it and they invited one of the women from the Sevens team. The women’s Rugby Sevens team are the best performing team in your code in the world. Get a player from that team to talk. You’ve got a female CEO and you don’t even have her talking.”

And with the momentum and the positive intent of so many people, change was made.

The Women in Sport Summit will take place at the MCG in Melbourne between August 21-23.

The summit highlights the key areas where female audiences, athletes, and executives are growing and changing the business of sport.