7. WE'RE A WHOLE NEW MARKET, DUMMY


We all saw earlier this year that when it comes to the prowess of the players on the pitch, the WWC is every-bit as skilled and entertaining as its male counterpart. But there are still a few key factors that separate the men's and women's competitions.

There is the rich history of the men's World Cup. But we've made it very clear that in order to start forming a serious WWC history, not only do we have to stage it in the southern hemisphere, we also need to take a plunge on nations that have never hosted the men's event.

There is also the TV audiences and relative marketing spend. Again, we've spoken about how an OZ / NZ WWC would draw incredible television audiences across the globe and deliver a new era of advertising windfall for pies and beer commercials.

But the one big thing that still separate the male and female tournaments and by extension creates the financial divide, is the broad market. Well, we think we could set the precedence that the Women's World Cup so badly needs.

We could attract a new generation of travelling fans with our abundance of tourism-friendly destinations. We could set new records for fans in the stands with all our-encompassing love of sport.

What's more, we could build a whole new generation of female-football obsessed fans in a currently largely untouched market.

Together we're the world's 12th largest economy, with 30 million potential football fans boasting one of the highest per-capita incomes, life expectancies and standards of living.

Give us a World Cup, not so we can show the rest of the world how to play football, but so we can show the rest of the world how to live.