Newcastle Jets CEO Lawrie McKinna will be speaking at the Women in Sport Summit next month about what he has done with the W-League side at the club.
The club has been praised for their equal contribution and attention to their women's programs but for McKinna it is just what they do.
"We are just doing what is right," he said.
"What we doing is just respecting women's football. We are running a football club and everyone is treated the same," McKinna said.
How did this come to be though?
Last season was the first time the Jets had run the W-League team on their own as they previously had indirect ownership of the team as it was run through Northern NSW Football.
"A lot of it was new to us but the emphasis at the beginning was we put as much effort into looking after the girls as looking after the boys," McKinna said.
It was also the first time the Jets had control of their academy sides which included six boys teams and five girls teams. The Jets is one of the only clubs in Australia to provide girls academy teams.
"We see us as one club now, whether you are a W-League player, academy player or A-League player, you get treated the same," McKinna said.
Recently the U14 and U15 girls were crowned Champions of their age divisions at the National Youth Championships in Coffs Harbour so the club has planned to introduce the teams to the crowd at their first A-League game of the season. Not only this but the teams will lead the fans in singing their club song, "You'll Never Tear Us Apart", before kick-off.
For the W-League team, the club discovered they had never had a dressing room before, having trained out of NNSW Football since the inaugural season in 2008. So the Jets wanted to do something for them and approached the local council.
"Newcastle Council were outstanding, they got the team pre-season training at Adamstown Oval, which is great, and we are going to the No.2 Stadium once they've down the ground up after the rugby season," McKinna said.
"The big thing for us is they knew they were part of the club, they weren't just an add-on or a talking gesture, yeah we've got a W-League team.
"I think the success of being at No.2 for the W-League that instead of having the doubleheaders, we would prefer more standalone games but that's also coming from the girls.
"The girls are more keen to play games at No.2 and have their own identity, which we totally agree with and support," McKinna said.
While NNSW Football have handed back the reigns to the Jets, they are still ever-present in helping out the W-League players including finding vehicles for international players and giving sponsorship.
But one of their contributions last season along with the Council and Greater Bank was getting Matildas midfielder Emily van Egmond back to the club. She was the first player the Jets have ever paid a transfer fee for.
"We basically had to buy her out of contract in Germany," McKinna said.
It was a momentous occasion for the Jets and fans as van Egmond, who is a W-League foundation player, had left the club in 2014 to pursue her football overseas.
However, the Jets have also been leading the way in integration with their women's and men's teams away from the field. So with season 11 of the W-League coming up in October, the club want to continue their 'one club' motto by including the players in promotions or functions the club is involved in, the same as last season.
Not only this but after the success of the A-League teams friendly with the Football Mid North Coast Select in Port Macquarie in mid-July, the Jets want to do this with their women's and Youth teams.
The club are planning on taking the W-League players, well the 12 players available, along with players from the Newcastle Jet academy Premier League side and Youth team up the coast to play a Premier League Select side from the Mid-North Coast.
"We plan to go up there around finals time to promote women's football and the youth boys as well," McKinna said.
Overall, the departing message from McKinna does really sum up what the Jets are doing as a club.
"It's just what we do, we look at things slightly different to the way other clubs do but we don't really care, we just want to do the right thing," he said.
The Women in Sports Summit will take place at the MCG in Melbourne between August 21 and 23. The summit highlights the key areas where female audiences, athletes, and executives are growing and changing the business of sport.
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