The partnership will see Hertz sponsor the Samsung Australian Diamonds, the Suncorp Super Netball league and the Fast5 Netball World Series.

Netball Australia CEO Marne Fechner said she was thrilled by the deal.

“Hertz allows us to extend the reach of netball through new consumer and corporate channels, assisting in achieving our objectives of driving participation and growing interest in Suncorp Super Netball," she said today.

“The car rental provider’s support will drive netball’s continued popularity as Australia’s leading team sport for girls and women.

“Participation, attendance and broadcast figures for netball continues to rise and is a valued proposition for both Hertz and Netball Australia.”

Hertz Australia Country Manager Damien Shaw added: “We’re looking forward to fully embracing the sport from local club and school level, right up to professional league and flying the flag for women’s sport in Australia.”