Nike has today re-confirmed and deepened its commitment to the next generation of female athletes.
With just 87 days until the FIFA Women's World Cup kicks off, Nike gathered with more than 40 of the world’s top female athletes in Paris to unveil 14 National Team Collections ahead of this summer’s football tournament and highlight new partnerships to champion women in sport.
“We believe this summer can be another turning point for the growth of women’s football,” NIKE, Inc. Chairman, President and CEO Mark Parker said.
“And our bigger ambition is for that energy and participation to extend into all sports.
"Nike’s commitment is to continue our leading support of competitive athletes, invest in the next generation at the grassroots level and deliver more innovative and compelling product design for women.”
Nike's commitment is underscored by several key initiatives which included a new three-year partnership with UEFA Women's Football and as an official partner, they become the match ball supplier for women's competitions across Europe.
Not only this but they will continue to support the Together #weplaystrong initiative, UEFA’s five-year plan to cement football as the leading female team sport in Europe.
The sportswear giant also looking to address the barrier in grassroots participation and have partnered with French non-profit, Sport dans la Ville to train female coaches and engage girls through sports ranging from football to boxing.
Nike is also piloting a program to provide products such as the Nike Pro Hijab and Nike Classic Sports Bra to girls in need through schools and community partners worldwide.
The announcement comes after adidas revealed on International Women's Day that their athletes on the winning team at the upcoming World Cup would receive the same bonus payout as their male counterparts.