An average of 136,000 Australians tuned in to SBS One early on Tuesday morning to watch the Matildas take on world no. 2 United States in their opening 2015 FIFA Women's World Cup match.
An average of 136,000 Australians tuned in to SBS One early on Tuesday morning to watch the Matildas take on world no. 2 United States in their opening 2015 FIFA Women's World Cup match.
The viewing figures for clash with the United States was higher than any Germany 2011 Group Stage Australian audience and represented a market share of 11.7%.
Meanwhile in the United States 3.3 million viewers turned onto the game, more than three times higher than the USA’s first group stage match at Germany 2011.
The viewing figures for Australia and the United States followed a worldwide trend of increased television viewers for the first round of matches at Canada 2015.
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In host country Canada, 1.8 million viewers tuned in to see the hosts defeat China 1-0; the biggest Canadian television audience of an Women's World Cup match.
Other nations also saw increases in viewing numbers from 2011 with China seeing 2.3 million people tune into CCTV5’s coverage of the opening match, Japan's Fuji TV saw 4.2 million people see the national team kick off their title defence, 1.5 million in England and 1.0 million in the Netherlands.
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