LaLiga has officially unveiled its OTT (over-the-top) service, LaLigaSportsTV, which offers fans free coverage of live Spanish sporting competitions via mobile and connected devices.
Through this platform, LaLiga aims to support the development of sports that do not receive coverage through traditional media channels and whose content distribution has been limited for fans.
This new service will allow Australian fans to have access to a range of sports coverage in Spain including the Primera División which sees both Matilda midfielders Alex Chidiac and Aivi Luik play in.
The content that will be available will initially be highlights and summaries in an "on demand format" with match replays to come (unavailable at the moment).
Fans outside Australia and Spain wishing to watch will be able to do so pending local rights restrictions. The LaLigaSportsTV app is available in eight languages for smartphone and tablet, while the smart TV service can be accessed in English and Spanish.
Football isn't just the only sport available with dedicated channels to 22 other sports including handball, canoeing and cycling.
This service sees LaLiga strengthen its commitment to the sporting federations as a part of the LaLigaSports project, which was created to offer sporting federations in Spain enhanced exposure, help with their development and boost their motivation to compete.
"The aim is to offer less high-profile sports greater and improved visibility via a platform where content is quickly and easily accessible, allowing fans to enjoy their favourite sport wherever, whenever and however they want," President of LaLiga Javier Tebas said.
LaLiga is the first major European league to roll out its own OTT service and offer fans a platform for niche sports. This product is the only one of its kind globally and demonstrates the leading role played by the LaLiga clubs.