In the inaugural AFLW season the Carlton vs Collingwood matchup attracted a national audience of over one million but this season it will be a bit different.

The match will only be shown live on Channel Seven to those viewers in Melbourne and Adelaide, while fans in Sydney, Brisbane and Perth can only access the game on 7Mate. 

However, if you live outside these major cities, viewers will need Foxtel to see the match. 

The trend continues with other matches in round one and the in round two as only selected games will be feature on Channel Seven but only to Adelaide and Melbourne viewers. 

This includes the grand final re-match between Adelaide and Brisbane. 

Despite the Western Bulldogs being a Victorian based team, their opening match of the season against Fremantle will only be shown to Channel Seven Perth viewers.

After round three, only two more games will feature for the rest of the season will feature on the main channel but only to those in Adelaide and then Adelaide and Melbourne once again. 

Both matches feature the GWS Giants and while the games are shown on 7Mate, they are often only available to viewers in that state, and sometimes that doesn't even happen. 

It brings into question how channels have overlooked women's sporting matches.

Season one of the AFLW was unlike no one had seen before and by all expectations, fans were looking for the same kind of promotion and value put into this season. 

With the booming success of women's sport, it is the easiest market to sell to but AFL has not capitalised on their opportunities for 2018.