Moriarty, an independent Chair, told FTBL that women’s football needs “all hands on deck” to continue pushing women’s football forward in Australia.

"The new association facilitating women’s access to opportunities in football will be a very helpful voice and resource,” she told FTBL.

“It fits well with the FFA Women’s Football Council’s charter to ensure equality in football for women and girls.

The WiF Association was launched today by NSW Minister for Sport John Sidoti.

WIF is a not-for-profit national member-based Association whose vision is to eliminate the 'grass ceiling' in the football industry in Australia.

There are eight WiF committee members including the CEO of the Alannah and Madeline Foundation Lesley Podesta, media identity George Donikian and former FFA Head of Communications Bonita Mersiades. Football advocate and social media identity Elia Santoro is Treasurer. 


Stajcic backs new Women in Football association

A new group aimed at promoting women in football launched in Sydney today with former Matildas head coach Alen Stajcic one of their high-profile backers.

“Creating a talent pool and networking for women to enter all levels of the game can make a major contribution to our Council’s advocacy, planning and policy work in women’s football," added Moriarty. 

And she is determined Australia does not fall behind other countries any further when it comes to growing the women’s game and female participation at all levels.

“Having returned recently from sharing knowledge at FIFA Women’s World Cup with delegates from a number of countries, it’s clear Australia is losing significant ground to rapid international growth in women’s football,” she warned.

Moriarty played down concerns over potential duplication of time and resources between the FFA Women’s Football Council and the Women In Football Association.

She added: “We need all hands on deck to shift mindsets and ensure the commitment of football leadership to reverse that.

“I welcome and wish the new association well."