Women’s football in Australia has gone through a dramatic change over the last 12 months, and the success of the Matildas has not only allowed for the game to grow but to become a regular topic of discussion.
“We have come out and said we would like every game to be broadcast,” Highwood said.
“I think it is great the fans are eager to see every moment of the W-League and I think that is an indication of how good the product is, which we are really pleased about,” she said.
W-League broadcasting has come a long way since season one where only 13 matches were shown on ABC1 and some, including semi-finals, were on a delayed broadcast as they coincided with other sporting events.
It was in season six FOX SPORTS broadcast W-League games and while it may have only been two matches due to ABC1 still having the rights the rest, it showed the league had the potential to grow.
In season eight FOX SPORTS officially came on as a broadcasting partner alongside ABC TV.
Highwood has said ahead of season 11 of the W-League FFA are focusing on trying to broadcast as many games as possible
“Streaming is a great option that we will be looking at,” she said.
While broadcast has grown, one thing has remained the same since the 2012/13 season and that is the number of games played.
Currently, each team plays 12 games with two byes despite the introduction of new W-League franchises Western Sydney Wanderers and Melbourne City during this period.
“We’ve got to work through how we get there and that is something we’ll been working on in the next few months to determine what is that next step in the W-League,” Highwood said.
One issue facing a full home and away season is timing it with other leagues in the world.
It was only two weeks ago the NWSL pre-season started with the season kicking off in mid-March.
If the W-League were to have a full home and away season with 18 rounds (16 games) plus finals series, there is a chance it could eat into the pre-season of NWSL.
But an earlier start to the W-League season would avoid this, it might mean players who play in the European and Asian leagues during the off-season could be starting the season even later than they do now.
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