Women aged 15 years and over are less active than men so the Australian Government’s Girls Make Your Move campaign was developed to help change this.
Girls Make Your Move is a campaign that aims to make young women feel inspired, energised and empowered to be more active regardless of ethnicity, size or ability.
Over half of girls aged 15-17 years do no or low levels of physical activity, which is almost 60 percent higher than boys of the same age.
Young women, while generally less active, do have a higher participation rate in non-sports activities including walking, going to the gym and swimming.
However, barriers like poor health, a lack of time and other commitments have hindered young women from being able to participate in sport and non-sport activities.
There are also social issue which need to be addressed in order to help make a change.
Young women don’t want to be judged or ridiculed, and they can be self-conscious about how they might look when exercising,
Encouraging girls to find a physical activity or sport they enjoy and to stick to remains a key objective.
The campaign has seen great success so far with 83 percent of young women aged 12-19 years being reached by the campaign and of those 23% of girls have become more active as a result of seeing the campaign.
Girls Make Your Move is committed to encouraging all Australian young women to get moving and to be active.
Find out how to get involved here.