Optus Sport have bought the broadcast rights for the English Women's Super League, which is likely set to feature Sam Kerr this season.
The subscription sports broadcaster sealed the three year broadcast rights to the competition, which is the only fully professional women's football league in Europe.
Sam Kerr appears set to star in the competition for Chelsea, while fellow Matilda Jacynta Galabadaraachchi also plays for West Ham. Australians Joe Montemurro (Arsenal) and Tanya Oxtoby (Bristol City) also coach in the competition.
“We are delighted to partner with Optus Sport in a historic deal that will showcase the Barclays FA Women's Super League to viewers across Australia, " said FA broadcast manager Tom Gracey.
“This is our first deal in the Asian region and demonstrates the ever-increasing global appeal of the league.
"We commend Optus for being at the vanguard of elevating and broadcasting more top-level women’s football.
“The popularity of women’s football is at an all-time high and this agreement is a fantastic opportunity for viewers across Australia to enjoy the skills, excitement and competitiveness that the Barclays FA Women’s Super League has to offer.”
Optus’ Head of TV and Content Corin Dimopoulos said Optus remained focused on helping grow women’s football and inspire the next generation.
“We are proud to be Australia's home of the Barclays FA Women’s Super League and look forward to growing interest in and sharing the league with our expanding base of Optus Sport customers,” said Dimopoulos.
Alicia Ferguson, former Matilda and Optus Sport Expert, added, “It is really exciting Optus Sport has secured the rights. Optus Sport will not only be making more football available to Australian viewers, but importantly, increasing the visibility of women’s sport.”