"So we are trying to make our stakeholders aware of things they can't see like the cultural barriers women and girls face at club level," she said.

The MiniRoos program is used to introduce the sport for girls and boys aged 4-11 years. The program has mixed and girls only teams, which has allowed young girls signing up to have an option of what team they want to play in.

The program has drawn criticism for having a girls only team option but Walsh says it is about giving options to young girls to make a choice with many young girls signing up to clubs.

"It's just about providing girls options, they should be able to turn up, play in mixed or play in girls only," Walsh said.

"We just want to provide more options for girls.

"We don't want to have the situation where a girl turns up to a club and is forced to play with the boys if they don't want to," she said.

The former Matilda role is not only growing the game but increasing the involvement of women at all levels and areas of the game, not just on the field, as well as working with A-League and W-League Clubs in their community engagement activities and ensuring that football is a safe sport for kids.

"Clubs have been invited (to the forum) and will discuss how we present our male and female athletes and to make sure they are being represented equally," Walsh said.

"We talk a lot about that we should do it but we often do talk about the why it is important and obviously that is linked back to us trying to grow our female participation numbers," she said.

However, how do FFA make sure they continue growing women's football but also retain the players already involved? 

"If kids are having a great experience through their experience with their coach or game leader at a young level, especially in the MiniRoos age group where it is about fun, I don't remember being taught tactics at that age group and we really shouldn't be," she said.

"Now our job is to create an environment to enable all of that," Walsh said.