The W-League contributes a tiny fraction of FFA's overall revenue. But if the game can't improve without professional players, how can it secure professional wages?
Every game will also be streamed live on the My Football App as well as Kayo Sports.
The TV coverage given by Fox Sports for both the W-League and A-League is first class. The professionalism of the presenters and the in-depth analysis they give for both leagues is as good as you will get anywhere in the world.
There are plenty of reasons for fans to tune in to W-League games.
Last season there was a game played nearly every Thursday night in prime time as a stand-alone fixture, with Fox Sports beaming the match into TV sets around the country.
The new deal announced earlier this month will likely make things even better. It will be interesting to see the metrics at the end of next season, just to see how popular the product is. No excuses.
Mastrantonio admitted it is exciting to see so much TV coverage for the elite women’s competition down-under, sighting the increased exposure the W-league will get within the country and overseas.
“It’s fantastic to finally have access to all of our games, as it’s imperative for the women’s game to grow,” she said. “The more people watching, the more we can sell our brand and generate income.
"We can also bring more interest to young girls, who can look up to us and have more people to aspire to.
“Any market around the world who is watching is great. It is certainly a worthwhile investment for TV stations and for FFA.”

Many argue that because marketing and wage investment in female football isn’t as good as the male version, there isn’t equal opportunity.
The counter says that in a saturated sporting market, there may be other sports, other products, that simply earn investors more bang for their buck.
The only real surety is that W-League semi-professionalism makes things harder. Less time to train and prepare hinders the quality of the brand.
But don’t forget, male footballers in Australia only started getting paid decently in 2005 when the A-League came in. The old NSL was not a full-time professional league for the majority of its players.
Most had to study and hold down full-time jobs as well. Mastrantonio herself has had to work in the past whilst playing W-League football.
“Yes, I have worked before while playing and I know a lot of girls still do," she said. "Some have career jobs they workaround."
In terms of future investment, a key point is that grassroots programs for females are always improving.
Girls around Australia now have the opportunity to be part of the NPLW development system, just like boys. The cost of these programs is a discussion for another day but it’s no different for males or females.
Overall things are getting better for female football, there is a long way to go, but we are moving in the right direction.
As Bob Dylan concluded, 'There's a battle outside. And it is ragin'.'
Related Articles

Champion A-League coach set to join Premier League giants

Emerging Socceroos star set to sign for MLS club
