A cost analysis of W-League players having a full season and being paid a full time salary equal to their male counterparts proved to be an interesting exercise.
The A-League average salary is $182,000 for a 27 game season. If W-League players played an equivalent full time season (8 teams x 3 = 24 games), they would earn around $162,000.
For a squad of 23 players (Average), the total wages cost would then be $3.7M. We used 23 as A-League clubs have 20-26 players per squad.
The A-League cap is $3.2M for 27 games, pre COVID19. If we worked out the equivalent for 24 games of W-League it would cost $2.8M.
Therefore it would roughly cost $2.8M to $3.7M in wages to go full time for W-League.
The current cost of a W-League team is around $700,000 with wages of $450,000 based on the salary cap. This means ‘other costs’ total $250,000, which is a bare minimum figure.
At the moment there are 12 games. So if we double the ‘other costs’ of $250,000, it would come to $500,000 for a 24 game season.
Realistically it would cost more than this considering you’d have to pay coaching staff, medical staff and other staff a full time wage. But we will stick to $500,000 for the sake of this exercise.
If we add this to the $2.8M to $3.7M in wages, total cost for a W-League team would be $3.3M to $4.2M for each club.
With 12 home games, it would mean each club would need to generate $275,000-$350,000 per home game to cover the cost of their W-League team.
The W-League entry fee is around $10 per adult or FREE if you have an A-League membership. Let’s say A-League memberships didn’t cover W-League anymore and kids got in free.
To cover the $275,000 to $350,000 cost per game you’d rely on ticket revenue, merchandise, food, sponsorship and TV revenue.
With only ticket revenue, you’d need a crowd of 27,500 to 35,000 on average - based on a ticket price of $10 - to cover the cost per game.
If we factor in other revenue like merchandise, food, sponsorship and TV revenue and let's say it covered half the total costs of $275,000 to $350,000, it would mean we’d need ticket revenue to cover $137,500 to $175,000 per game.
Based on a $10 entry fee, this would mean we’d need an average crowd of 13,750 to 17,500 per game.
The numbers don’t lie. Get out there and support your team.
Copyright ©The Women's Game All rights reserved.
Related Articles

'Timing not right': Montemurro's verdict on Matildas vacancy

Matildas: 'Fourth at the Olympics is honestly the worst place you could come'
.jpg&h=172&w=306&c=1&s=1)
Matildas star ready for epic return after 'really difficult' journey
Latest News

'Pretty amazing': how Minjee Lee entered golf folklore
23 Jun 2025

Record prizemoney for Challenger PGA Tour of Australasia
23 Jun 2025

Minjee Lee's superb Women's PGA victory in photos
24 Jun 2025