Football Federation Australia is prioritising a full home and away season for the W-League as it weighs up options to take the tournament to the next level, CEO David Gallop has revealed.
The current season runs for just 14 rounds for the nine teams plus the finals series, curtailing game time for players and forcing many overseas to maintain their match fitness.
Central Coast Mariners have still to be allowed to return to the league too, and the W-League role of the new A-League expansion teams remains uncertain.
But Gallop hailed the new broadcasting deal which will see every game of the W-League now being screened either on TV or online as a major step forward.
And talking to the Daily Football Show, he highlighted the other key areas he wants the FFA to address.
"It was important for us to get every game broadcast," he told the Daily Football Show. "And obviously we've also got this new slot on Thursday nights which gives the W-League clear air away from the weekend sports competition
"A full home and away is definitely something in our priorities and ultimately just like the A-League, making the league bigger with some expansion as well.
"But I think you've identified rightly that full home and away is important next step."
The FFA will officially launch their bid to host the 2023 Women's World Cup on Monday and Gallop believes it could be a massive boost to the sport in Australia.
"It would be a huge shot in the arm," he said. "Not just for the women's game but for football generally to host a World Cup.
"And importantly, we've got a team that will be really in their prime in 2023, if not before – let's hope they win the World Cup in 2019 in France.
"But this crop of players is a special crop of players, and it would be fantastic for the game to host the Women's World Cup in 2023."