"It's amazing that people still don't really know where their money is going," she said. "That should be something parents can understand and they can make a decision based on the service.

"'Am I willing to pay that because the service I'm going to get at that club is great coaching, good environment, good club culture - I'm making that choice.'

"But for those individually that can't pay, what are we going to do to support them?

"Maybe there needs to be more of a national approach to subsidising kids across the game that we feel need the support to reach the highest level."

She added: "At the moment, resourcing in terms of finance across football is pretty tight. We're not doing enough in the grassroots space.

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"There's lots of thing we look at and say we need to be investing in those areas - but there are choices made."

The FFA is now focusing on trying to access more government cash to help them reach more people, cut costs and integrate parts of the community better.

"We've started to try to develop more partnerships with government and try to unlock funding," she said. 

"We see that as a good opportunity for us to start to unlock more funds and work to distribute more funds down over time."