The FFA has confirmed a free-to-air deal with the ABC for several A-League, W-League, Socceroos and Matildas fixtures.
A-League club owners are claiming victory after securing the free-to-air broadcast deal with the ABC for the next two seasons.
The FFA announced on Friday the national broadcaster will televise 29 live matches in partnership with Fox Sports on Saturday evenings throughout the upcoming campaign.
The free-to-air channel will also show delayed broadcasts of A-League finals matches including an elimination final, semi-final and the grand final.
The Australian Professional Football Clubs Association (APFCA) says the deal is a significant one as the league transitions to independence under club owners.
"To have the Hyundai A-League and Westfield W-League on a primary free-to-air network is an important evolution in the execution of our broadcast strategy and extends the power and impact of our Fox Sports partnership," APFCA chairman Paul Lederer said.
"The ABC's Television, radio, digital and social platforms will allow the Australian professional game to access and engage even more fans through more touch points."
⚽ ABC is your new free to air home of Australian football!— ABC Grandstand (@abcgrandstand) October 3, 2019
📺 We’re super excited to be broadcasting the @ALeague and @WLeague each week as well as your @Socceroos and @TheMatildas action!
👉 @ABCTV https://t.co/h7aJlcYrFD #GoSocceroos #wearematildas #FFA #ALeague #WLeague pic.twitter.com/VSxo980LmR
Recent free-to-air A-League TV deals have struggled to cut through to mainstream audiences with games broadcast by Network 10 and SBS only on their subsidiary channels.
The new deal will also feature 14 rounds of the W-League season as well as the entire W-League finals series while Socceroos matches to which Foxtel holds the rights will also be broadcast on the ABC.
November's Matildas' friendlies against Chile in Sydney and Adelaide will also be broadcast live on the free network along with next year's Asian's women's Olympic football qualifiers.
The news comes amid months of concern about Foxtel's ongoing commitment to Australian domestic football.
In May the pay TV business announced it would be reducing spending on "non-marquee" sporting content.
Under the new arrangement the pay TV channel will still broadcast live A-League, W-League, Socceroos and Matildas matches on Foxtel and its Kayo streaming arm.
"Foxtel's commitment is clear given the role we have played in bringing this deal to life," Fox Sports head Peter Campbell said.
"Our partnering with the ABC for the next two years will open up greater opportunities to engage football supporters around the nation."