Telstra and FFA announced a five-year digital rights and sponsorship agreement this morning, with Telstra securing the live mobile rights for football until 2023.
However, while all A-League matches will be available live, fast and data-free under the new “My Football Live App”, only select FFA Cup, W-League, Socceroos and Matildas games will be streamed.
Currently, all W-League matches are filmed for the purpose of highlights packages and during the 2017/18 season selected matches were also streamed through FoxSports.
“Our media rights strategy was to deliver content to as many Australians as possible anywhere, anytime and this new partnership with Telstra delivers on that commitment, helping us offer many more people the chance to watch the Hyundai A-League, Westfield W-League, the FFA Cup and our national teams live,” FFA CEO David Gallop said.
“And with women’s football the fastest growing part of the game, fans will now have the new option of watching the Westfield Matildas and Westfield W-League on the move through Telstra,” he said.
The service will be available to all Telstra mobile customers with non-Telstra customers having the ability to purchase a $99.99 annual Live Pass, $16.99 monthly Live Pass, $4.99 weekly Live Pass.