So where will women's football be in 2028?
Earlier this month, The Women's Game spoke to FFA's Head of Women's Football Emma Highwood to discuss where women's football was headed in Australia.
There were a number of different directions FFA were considering.
Today, that was the question they were asking stakeholders in the football community as part of their collaboration on a new 10-year plan for the women’s game.
The long-term plan will build on the Women’s Football Strategy implemented from 2014 and create new opportunities for clubs, member federations, governments, commercial partners, community organisations and the media to partner with women’s football for the benefit of all.
The plan will align with 2023 FIFA Women’s World Cup bid so a legacy is left for the sport.
It will also address critical issues at community levels including coaching, facilities, career pathways, commercial growth and the achievement of a 50-50 gender split in participation.
At the professional level, the plan will chart a course to close the gender pay gap, build a fully professional W-League and maintain the Matildas’ current position in world football.
One of the first consultations will occur next Friday in Melbourne where FFA in partnership with the PFA will convene a forum of more than 150 diverse stakeholders from across the government, corporate, media and sports sectors to discuss the women’s professional game.