With Prime Minister Malcolm Turnbull on hand to make the announcement, Football Federation Australia put its hat in the ring to host the 2023 FIFA Women’s World Cup.
After the FFA came close to bidding for the WWC in 2011, for many in the game it was an exciting but overdue moment.
— The PMO (@thepmo) June 13, 2017
The announcement was part of a general wave of momentum building for Australian women’s football since 2015.
The Women’s World Cup is FIFA’s second biggest tournament and the biggest women’s sporting event – outside of the Olympics – in the world.
But it represents more than just the opportunity for Australia to receive economic value, it is a real opportunity for it to further its strategic plan in relation to the women’s game.
It is an opening to have discussions, plans and targets about increasing the involvement of women in all facets of the game including participation, administration, refereeing, coaching, medical and more.
If executed well, the Women’s World Cup presents a chance for Australia to turbo charge women’s football in Australia and leave a real legacy.
However, Australia has some strong competition with Japan, Colombia, New Zealand and Thailand all expressing varying levels of official interest in hosting the 2023 tournament.
With the bid due at the end of 2018, the next twelve months are where the hard work commences.